7 Small Business Marketing Tips

Small businesses do not often have large budgets. Thanks to the Internet, small business marketing can be a huge success, even without big dollars behind it.

Small business marketing can benefit from new trends in general marketing. These trends point to methods that are inexpensive, innovative, and online.

One of the key online options for small business marketing is search engines. The cost of submitting your Web site to a search engine is minor, but there are some considerations to be made:

1. Your site must be optimized with keyword phrases. Search engine optimization is achieved by including keyword phrases that apply to your company. These phrases must be present enough times to draw the attention of the search engines to your site.

2. Since most small businesses focus on their local market, you should aim your advertising efforts at your local audience. Users have recently begun pushing for better local search capabilities and most search engine companies are responding. Statistics have shown that 74% of Internet users perform local searches. Your keywords should reflect your locale and you should look into local search engines and directories, like your local Yellow Pages, Google Local, Citysearch and others.
If you are a local merchant and your intention is to sell products on the web, one of many tactics is to build your online ads around local content to increase your click through rate.

3. Speaking of local searches, newspaper Web sites have become the top portal in their local areas, especially among the coveted 18-34 demographic. Traditional newspaper advertising is generally beyond most small business marketing budgets, but the online versions offer more affordable ads on the “back” pages – those that are not visited as often but are rich in content.

4. Another exciting small business marketing method is the weblog, or blog. A blog offers your business a good way to have an inexpensive, two-way conversation with your customers. Write a blog for your Web site to give your customers and prospects an additional reason to visit your site.

5. Podcasts are among the newest small business marketing techniques. A podcast is a multimedia file (think radio broadcast) distributed by paid or unpaid subscription over the Internet. Podcasts offer you a direct way to tell your prospects how your product or service can benefit them.

6. Many small businesses can use online seminars or demos, also known as webinars, to demonstrate and promote their latest products. Online demos are an ideal tool for small business marketing because they are relatively easy to produce and allow you to reach a wide audience without ever leaving the office.

7. A strong online presence is a critical component of any small business marketing campaign. Why? Because the Internet offers advertising options that are relatively inexpensive. Because 87% of consumers research purchases online before they buy. Because 63% research online and then visit a bricks and mortar store to complete a purchase. And because demographic trends show that the most desired customers are most accessible through online means.

5 Ways Small Business Owners Can Let Go and Empower Employees

Small business owners are often reluctant to let go of the reigns of their company and delegate tasks to employees. Many have built the business from the ground-up and still hold close to the idea that “if you want it done right, you have to do it yourself.” This aphorism isn’t always true, especially when it comes to running a successful business. When small business owners empower their employees to tackle the tasks they no longer need to do themselves, they find that they are more productive, make more money, and have less stress.

Why? Because the weight of the business is no longer on their shoulders alone. Of course, there’s more to it than simply giving employees control over certain areas of the company. Small business owners must have strategies in place to ensure that all of their hard work continues to be performed with the same degree of skill by their employees.

“Letting go” can be a scary proposition, but it doesn’t have to be. Understanding how empowering employees can take many tasks off their desks while also helping them grow their businesses makes embracing the idea of delegation much easier.

But before small business owners can be comfortable with letting go of some control, they need to know what it takes to truly empower employees. They must:
• Know their employees: Know the strengths, weaknesses, capabilities, and limitations of each employee so tasks are delegated to employees with the right skill sets.
• Teach them what to do and how to do it: Employees probably aren’t going to do the job in the exact same way the owner is used to doing it. That’s fine. It just needs to be done well. Owners need to explicitly tell employees how they can do the job most effectively.
• Define expectations: They must know how the business owner defines success. Business owners are setting themselves up for failure if they don’t set a clear direction and define goals that are connected to their performance.
• Give them authority: Letting go of the reigns means empowering employees to make their own decisions based on the job entrusted to them and giving them the resources they need to get the job done.
• Be available: Advice and assistance will inevitably be needed along the way, but small business owners should let employees come to them. Keep an open door policy and don’t smother them with ideas.

Small business owners typically have nothing but smiles on their faces after implementing these strategies for empowering their employees. They find that all of a sudden they can focus on their core business to sell more and, in so doing, have a happier and more empowered employees.

The idea of “letting go” is really the key. It’s a scary proposition for many small business owners, but once they empower employees they always see better financial success, not to mention less stress.

Learn more about empowering employees at http://www.ThinkBlueThinking.com or calling 619.550.8052.

4 Sure Fire Tips For Your Marketing Ideas – Small Business Success

When searching for marketing ideas for a small business online, you will undoubtedly come across information about mailing list campaigns and the importance of getting to know consumers. After all, why would anyone want to buy from you if they have never heard of your company before? Why would anyone feel compelled to order from your company if you give them no reason to trust you?

Here are some tips to consider before marketing your business;

o Marketing Ideas Small Business Tip 1: Email campaigns are considered to be a great marketing plan for a small company on the internet. It allows for you to connect with prospects. Just as long as they give you permission to contact them, then you will have better opportunities for success.

o Marketing Ideas Small Business Tip 2: As you get to know customers, you will have an advantage over competitors. You will have a good idea about what they want and how to provide them with what they want. When Marketing schemes for small company success will come to you more naturally as long as your email list subscribers are targeted and qualified. Keep in mind that you should not bombard them with email ad after email ad. You should never, ever send out junk mail. If you do that, you will defeat and undermine the best marketing schemes for small company success. They subscribe to your list because they want more information.

o Marketing Ideas Small Business Tip 3: You should not try to sell your subscribers anything when sending out emails. Instead, give them the information they seek and allow them to come to you. If you do a good job at providing them with unique content, they WILL come to you and buy from your company.

o Marketing Ideas Small Business Tip 4: Offer you subscribers special discounts for your products. People will always value you more for doing this.

While there are many other good marketing ideas for small business success, your main goal should be to create “and maintain” a good relationship with consumers through email. Having a list of qualified contacts is essential to the long term success of your business on the internet.